Why Do I Need a Coach?

Likely, you’ve been to a football game or two over your lifetime.  As you are watching the game and looking at the sidelines, who are the first people you notice?  It’s the coaches!  The cameras always seem to pan to the coaches signaling plays or yelling to players.

Most of the players have been playing football since they were little boys.  They understand the rules and are paid exceptionally well to do so.  So, why do they need coaches?  Are they really necessary?

Most people understand the role of a coach—most of us have played an organized-team sport at some time in our lives; some of you may even coach your children’s teams.  So, how does this apply to our world?  What can a coach do to help us and our businesses?

Having the role of a business owner, you know that one-third of your time should be spent recruiting, one-third of your time should be spent training, and one-third of your time should be spent managing.  So, what does a coach do?

He/she recruits—or at least has a strong opinion of what the team requires; trains; and manages.  Does this sound familiar?  Maybe we are all coaches.

Merriam-Webster® defines a coach as: “One who instructs or trains.” A coach leads his team, a coach instructs his team, and a coach measures his team against expectations.  He holds the team together.  A well-coached team will always win.

A good coach understands that every player is different and has to be instructed in different manners.  He will apply different philosophies for different players.  He understands the strengths and weaknesses of his team and will put the correct player in the correct position so that both the player and team will experience success.

On a football team there are many different coaches: head coach, offensive coordinator, defensive coordinator, special-teams coordinator, and there are coaches for every single position!  Some professional teams have more than two-dozen coaches!

A good coach is balanced and will encourage players to follow his/her lead.  Good coaching teaches and motivates.  A great coach motivates, disciplines, enforces teamwork, challenges, and accepts only 100 percent from his players.

All of us need coaches to keep our game on.  Where do you go to be coached?  Entrepreneurs arguably need coaches more—mostly because we live in an isolated world.  Many SGI™ Canada members started out excited about being able to chart their own direction.  However, some eventually found that they actually miss having a boss—or at least they miss having a trusted adviser with whom they can brainstorm, set goals, confess their anxieties, and work through the day-to-day challenges. Think about the best boss you ever had (or dreamed of having).  Being an SGI Member and having the coaches on the SGI team is just that!

Here’s what the SGI team does for our members daily:

  • Listens to what you say and for who you are
  • Asks you strong questions
  • Offers insights, inklings, perspectives, and suggestions
  • Makes big requests
  • Remembers your goals
  • Expects commitment and honesty
  • Celebrates your successes with you

SGI can be your coach!  Call us when you need some motivating or a little direction.  That’s our responsibility to our members—and one we take seriously!

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